Beyond the Dashboard
Real stories, practical advice and honest opinions on business intelligence, data architecture and building a data-driven culture.
Explore the Five Pillars
The report worked. The DAX returned the correct answer. Nobody questioned it until Microsoft Fabric capacity started running at more than 200% usage. This article explores why technically correct code can still be architecturally wrong, and why AI makes understanding the fundamentals more important than ever.
Complex dashboards rarely create better decisions. They often create hesitation, confusion and mistrust. This article explores why simplicity consistently outperforms complexity in business intelligence, and how focusing on clarity, purpose and user behaviour leads to reports that people genuinely use.
AI can write DAX, build Power Query transformations and explain Power BI features in seconds. But Business Intelligence has never been about writing code alone. This article explores why understanding data, business context and architecture remains the difference between creating reports and delivering meaningful insight.
Star schemas are one of the simplest concepts in data architecture, yet they underpin some of the world's fastest and most reliable reporting solutions. This guide explains what a star schema is, why it matters, how it improves analytics, and why experienced Business Intelligence professionals rely on it.
Many Business Intelligence projects struggle long before the first dashboard is built. The real success or failure often comes down to one deceptively simple decision: what belongs in a fact table, and what belongs in a dimension. Learn how experienced data modellers make that decision and why it matters.
