Better decisions start with better data.

Article

Beyond the Dashboard

Why Simplicity Wins

Complex dashboards rarely create better decisions. They often create hesitation, confusion and mistrust. This article explores why simplicity consistently outperforms complexity in business intelligence, and how focusing on clarity, purpose and user behaviour leads to reports that people genuinely use.

13 July 2026 Business Intelligence

Power BI in Practice

Why You Still Need to Know BI in the Age of AI

AI can write DAX, build Power Query transformations and explain Power BI features in seconds. But Business Intelligence has never been about writing code alone. This article explores why understanding data, business context and architecture remains the difference between creating reports and delivering meaningful insight.

2 July 2026 AI

Architecture Corner

Star Schemas Explained

Star schemas are one of the simplest concepts in data architecture, yet they underpin some of the world's fastest and most reliable reporting solutions. This guide explains what a star schema is, why it matters, how it improves analytics, and why experienced Business Intelligence professionals rely on it.

29 June 2026 Business Intelligence

Architecture Corner

Fact Tables vs Dimension Tables

Many Business Intelligence projects struggle long before the first dashboard is built. The real success or failure often comes down to one deceptively simple decision: what belongs in a fact table, and what belongs in a dimension. Learn how experienced data modellers make that decision and why it matters.

25 June 2026 Analytics

The Data Detective

The Million Pound Spreadsheet

Many organisations still rely on spreadsheets to make decisions worth millions of pounds. Most work perfectly until they do not. This article explores why spreadsheet-driven reporting becomes so deeply embedded, the hidden risks it creates, and how better data architecture reduces dependence without losing business flexibility.

19 March 2026 Business Intelligence